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Did you know that…

"Advertising using interest-based ads is more successful than standard, non-interest-based advertising."

A Harvard study by Tami Kim
“Why Am I Seeing This Ad? The Effect of Ad Transparency on Ad Effectiveness”

What is interest-based advertising?

What is interest-based advertising?

Online ads have become a daily part of life on the Internet. And we’ve got pretty good at ignoring them. Unless an ad is tailored specifically to you, you probably don’t even notice it.

And the same is true for your customers.

Interest-based advertising empowers you only target qualified leads with your ads. The cookies on your potential customers’ and clients’ browsers gather information about their interests, then send this data to companies who group the information into audience segments.

You then only show the segments that are qualified leads your adverts, which leads to lower costs and higher conversions.

Want to find out how you could get more conversions at lower cost?

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Common struggles

Same difference… the struggles all companies face

Companies of all shapes and sizes struggle with the same things: finding customers, qualifying leads, and making sales – all within budget. Sound familiar?

E-commerce

Attracting customers. Increasing conversions. Improving ROAS. Nurturing customer loyalty. Reducing returns and refunds. Overcome competition.

Lead generation

An empty sales funnel. An inconsistent stream of qualified leads. Difficulty getting in front of decision makers. A struggle to stand out from the competition.

Interest-based advertising

This is what interest-based advertising can achieve for you

Intelligent interest-based advertising is the most reliable way to convert cold traffic and undecided leads into customers and clients. And we’re the experts.

  • Lean approach
  • 15+ years experience
  • Your trusted partners
  • Consistent and predictable results
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  • Increase revenue and CLV by reactivating and reselling to existing customers through creative campaigns.

  • Increase conversions by re-engaging dabblers through intelligent retargeting.

  • Turn strangers to your brand into leads through a tailored digital journey.

  • Promote campaigns, offers or events to a carefully targeted custom audience.

  • Intelligent advertising that generates invaluable brand exposure at a relatively low price.

97% of people who visit your site for the first time leave without buying anything and they’re lost forever. Unless you can bring them back.

Stay top of mind

Stay top of mind with intelligent retargeting

Make sure undecided customers don’t slip through your fingers with intelligent retargeting campaigns aimed at people who visit your site and leave without buying anything.

Stay top of mind with these warm leads by targeting them with adverts on platforms like Facebook, LinkedIn, Instagram and TikTok.

  • E-commerce
    Build brand recognition, recover lost customers and abandoned carts, and build customer loyalty.
  • Lead generation
    Capture email addresses, provide additional value, and stay top of mind with decision makers.

Get in touch

Get in touch.

Want to know more about how we can help your business grow through interest-based advertising? Schedule a no-obligation chat today.

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